Should Twitter be a tool in your social recruitment arsenal? Can it be used effectively to source candidates and deepen your talent pool?
Yes and yes … if you do it right. You can’t just post a job on Twitter, cross your fingers, and hope for the best. Instead, take an organized, strategic approach just as you would with any recruiting tactic.
Twitter is on the rise.
User count on Twitter is predicted to grow by 329 million this year. And the platform is used by 25 percent of all U.S. adults.
Okay. But why use it for recruiting?
Twitter may not be the first platform that comes to mind when you think of candidate recruitment. It doesn’t have a dedicated job site, nor is it geared specifically toward professional networking. In other words, it’s certainly not LinkedIn. But it serves a valuable purpose of its own, and knowing how to recruit on it is essential.
- More than 60 percent of candidates use Twitter as part of their job search, and nearly three-quarters of them look at company profiles.
- 326 million people use Twitter every month, with 80 percent of them being between the ages of 23 and 38.
News spreads like crazy on Twitter. You just need to ensure that your job postings do the same.
Start with your bio.
Make it as easy as possible for people to apply for your jobs via Twitter by noting this right up front in your bio and adding this information to your account name. Also add a link to your career page or specific posts within your bio for even more ease of access.
- Be sure to upload a picture. You can use your company logo or an image that portrays your company culture and personality, such as an employee team working together or a fun activity at your worksite.
Get people to follow you.
If you want to attract people to your job openings, you need to start by connecting with them. Tweet about company news and related developments without making it too formal. Painting a picture of what it’s like working for you and sharing industry articles are two good approaches. Interesting content gives users a look at the person behind the recruiter, and if you regularly post topical, thoughtful Tweets, you’ll be worth following.
Participate in chats.
A Twitter chat is a group discussion about a topic, held at a predetermined time. Participating in chats and other Twitter conversations is a great way to attract both active and passive candidates before you reach out to them in a more formal way.
Hashtags are your friends.
Make it easy for desired talent to find your jobs by using relevant hashtags and keywords, such as #remotesalesjobs or #hiringoccupationaltherapists. If you have a lot to say, consider using a Tweet thread and respond to any inquiries raised within it.
Need more advice on Twitter and other social recruiting tactics? If so, contact the Haley Marketing team today.