Salary Transparency Helps Your Brand: Here’s Why
As an employer, what are you best known for? Maybe it’s the unique product you make or service you provide. Maybe it’s your really cool
Don’t Let Programmatic Become Your New “Post-and-Pray” Job Board Strategy
This month’s article in the recruitment marketing newsletter focuses on a borderline rant. But really, it’s just advice from what we are seeing from companies
4 Tactics to Showcase Your Team in Your Employer Brand
Effective employer branding is critical to your recruitment marketing success. In a nutshell, it’s how people – including desired job candidates – perceive your company,
What We Know About Indeed’s Change to Pay-Per-Started Application.
In fall 2022, at its IndeedWorks conference, Indeed announced the change from pay-per-click to charging on applications. That evolved into the pay-per-started application. Indeed started
Are Your Online Reviews Killing Your Brand?
Consumers like to post reviews. Whether their feedback is good or bad, doing so tends to help them feel better about their experience with a
Job Spend Strategy: Don’t Cut When You’re in a Rut
I get it. When revenue goes down and recession talk becomes more realistic, it’s time to evaluate expenses. That’s just smart business. Frivolous costs add