Case Studies
How Segmenting Job Postings Will Improve Your ROI
Background: When creating a job advertising structure and strategy, it is important to always keep the desired outcome in mind. Of course, you can just
The Benefits of Strategic Spending and Segmenting
Background: When you are creating your job advertising budget and strategy, it is important to make sure you are being intentional with your actions. Sure,
Implementing Budget Spend Rules Contributed to a 68% Decrease in CPA
Challenge: One mistake a lot of staffing companies make is not reviewing their job performance reports and assuming that budget is spending evenly amongst all
Proactively Pacing the Budget Led to 72% More Applies
Challenge: One of our clients works in finding qualified professionals in pediatric and school-based settings. It’s very competitive to recruit nationwide for occupational therapists, speech
The Correct Jobs-to-Budget Ratio Reduced CPA by 66 Percent
Challenge: “How many jobs should I sponsor? What should my budget per job be?” Those are common questions that staffing agencies ask and think about
The Importance of Keeping Jobs “Fresh”. Doing More with Your Job Advertising Budget
The Challenge: With so much opportunity in the labor market today, it can be both an exciting but daunting task. With demand for workers at
Indeed Eliminated Expansions – How Can You Respond?
In July 2022, Indeed enacted its One2One Policy. The policy eliminated the usage of title expansions and geographic expansions. The reason? Indeed said it was
The Correct Way to Increase Your (Healthcare) Budget
Challenge: How do companies know when to increase their recruitment budget? Most of the time it’s through frustration with the current results. That leads
Our Best Recruitment Marketing Case Studies from the First Half of 2022
The recruitment challenge has been significant throughout 2022, but that hasn’t stopped the recruitment marketing team at Haley Marketing from driving awesome results for our
One Data-Driven Decision Collected 50% More Applications
Challenge: A general staffing agency located in California and Michigan sponsored on two job boards. They came to Haley Marketing to use our programmatic job
Are You Overpaying for Job Candidates? Two of Our Clients Were – Here’s How We Adjusted
The answer isn’t always to spend more. Despite what you may hear, despite what people may tell you, that’s not always the answer. Don’t just
The Job Board Said to Increase the Budget. We Decreased the Budget. Here’s What Happened.
At the start of March, an industrial staffing agency saw its cost per application increase by 60 percent compared to its CPA in the month
Why People Love Working With Haley Marketing
Haley Marketing’s job board and programmatic advertising have been a huge help in getting our online recruiting efforts streamlined. Being able to post, archive, and update jobs in real-time and work with the Haley team to determine which jobs warrant which spend reduced the amount of money wasted on poor performing jobs. On top of that, the service is top-notch! Questions are answered quickly and helpful guidance is provided when they see it’s time for a change. Thanks Haley!
American StaffCorp had quite a few ads on various digital social media sites, and we were seeing very minimal response and gains. Thanks to the team at Haley Marketing, they really helped us make some changes. They’re the digital marketing professionals; getting their input helped us see a higher return on all our social media advertising. We jumped in with some Facebook and Google recruiting tactics along with social media campaigns, all of which we measured very closely. We saw some great increases. All the team over there is very easy to work with, very creative, very responsive and they’ve been a good partner to American StaffCorp.”
We had no idea what was working with our job advertising. Every time we went back to Indeed they told us to ‘spend more, spend more,’ and we really didn’t have the time to manage it. Our applications are up 61% and our job spend has been decreased by 13%. We have drastically improved our ROI, and we don’t have to manage any of it. I recommend [programmatic] to anyone who wants to get a better handle on their job board spend and an accurate read on your ROI. It makes you a lot more flexible and keeps you nimble.
