
3 Ways to Get More ROI on Social Media
As you put social media to work for you attracting top talent, your strategy should center on building relationships with candidates and ultimately converting them

Do All Your Videos Have Closed Captioning? They Should!
As long as there have been videos on social media, a majority of users have been scrolling through them with the sound off to avoid

What We Know About Indeed’s Change to Pay-Per-Started Application.
In fall 2022, at its IndeedWorks conference, Indeed announced the change from pay-per-click to charging on applications. That evolved into the pay-per-started application. Indeed started

If You Aren’t All In on Reels, Your Social Strategy Needs to Be
Landing top talent starts with engaging top talent – and that’s why reels need to be an integral part of your social recruitment strategy. One

Job Spend Strategy: Don’t Cut When You’re in a Rut
I get it. When revenue goes down and recession talk becomes more realistic, it’s time to evaluate expenses. That’s just smart business. Frivolous costs add

What the Heck is Mastodon? Are New Social Channels Worth It?
There’s a new player on the ever-changing social media field. Its name is Mastodon – and some argue that it may replace Twitter in the