Innovative Approaches to Candidate Engagement on Social Media

Innovative Approaches to Candidate Engagement on Social Media

A vast majority of job candidates use social media in their job searches. In addition to being used for personal interactions and updates, social media are powerful professional tools – and this includes achieving your recruitment goals.

The Benefits

By embracing creativity and authenticity and taking a targeted approach, you can build stronger connections with candidates. The benefits include:

  • Expanding your candidate reach: Social media platforms transcend geographic and socioeconomic barriers and allow you to reach a global audience. This increases the likelihood of discovering potential hires with diverse backgrounds and skills.
  • Showcasing your company culture and values: Using engaging content, from employee testimonials to behind-the-scenes glimpses, you can attract candidates who will be natural fits at your organization.
  • Access to data-driven insights: Social platforms offer analytic tools that provide valuable information on the performance of your hiring campaigns. You can track engagement, click-through rates, and other metrics, enabling you to tweak your strategy as needed.

Effective Tactics

Your effective social media strategy should include:

  • Specific goals for each campaign: For instance, these may include building awareness of your company and culture, filling an open position as quickly as possible, or both.
  • A targeted audience based on your campaign objectives. From here, you can develop a list of which social channels to use.
  • Messaging that is concise, customized, and personalized. Information also needs to be in the format that fits a platform’s flow, yet stands out enough to be noticed.
  • Metrics for measurement: These, too, should be objective-based. For example, monitoring click-through rates may be effective for a campaign meant to bolster company and culture awareness, while conversions and cost per applicant may work better for campaigns designed to bring in applicants for specific roles.

Zeroing in on tactics, consider:

  • “Day in the Life” videos: Have your employees create real-time video stories about life at your company. Assist them with talking points as needed, and prep them to interview their colleagues on camera. Use streaming to keep videos playing as people perform their day-to-day tasks.
  • Twitter Q&A’s: Use your career-focused Twitter account to let employees tell their stories. This format allows candidates to connect immediately and receive open, honest answers from potential future coworkers. Include a company-focused hashtag so job seekers can review chats in the future.
  • Instagram photos: Use this platform to focus on your company’s scenic location and/or cool activities and innovative ongoing projects. You can also post footage of non-confidential brainstorming and other sessions that showcase the collaboration and synergy going on within your walls.
  • Snapchat peeks at company events: You may center on a conference, trade show, or community service project. Film your videos at various times and places.

Social recruiting and staying abreast of the latest technology, tools, and advances to make it work is one of the pillars of your recruitment marketing efforts. Along with your career site, job advertising, and employer brand, the experienced team at Haley Marketing can help you bring it all together for optimal results. Contact us today to hear more.

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