
Acronym 101: CPC, CPA, CR – What Do They Mean?
Business is feeling pretty much normal again after the upheaval of Covid-19 and the ensuing global shutdown. But the alphabet soup around job advertising, including

Small Businesses CAN Compete With Big Staffing Tech – Here’s How!
In September, I attended the semi-annual TempNet conference in Denver; and was a member of the All Things Marketing panel. It was an awesome in-person

The Importance of Keeping Jobs “Fresh”. Doing More with Your Job Advertising Budget
The Challenge: With so much opportunity in the labor market today, it can be both an exciting but daunting task. With demand for workers at

Did You Catch Our Smart Ideas Summit 2?
On September 8, Haley Marketing held the Smart Ideas Summit 2 – a fantastic all-day webinar with 20-minute presentations from top thought leaders throughout the

Do Your Job Ads Have UTM Tracking? Here’s How to Do It
Knowing which online sources yield the best candidates and the highest return on your recruitment marketing investment is critical. That goes without saying. But there

Indeed Eliminated Expansions – How Can You Respond?
In July 2022, Indeed enacted its One2One Policy. The policy eliminated the usage of title expansions and geographic expansions. The reason? Indeed said it was