Landing Pages: What are They and How Do They Land Candidates?
You may have heard the IT geeks in your office mention “landing pages” in conversation and shrugged your shoulders … another computer-ese piece of terminology
Summer Is Here. Website Traffic Is Down. Job Board Traffic Is Down. What Can You Do?
Summer brings a lot of good things – vacation, beach, pools, etc. But in the recruitment world, all of those fun summer activities lead to
How to Stay Agile in Your Recruitment Content Strategy
It takes only seconds for a job seeker to form their first impression of your company as a potential employer – and your career site
Does a Career Blog Increase Organic Traffic?
There are a lot of great reasons for businesses to blog, but the one that stands out is increasing organic traffic: visits to a company
How Can You Show Your Employee Stories on Your Career Site?
Employee stories can be highly effective as a recruitment marketing tool because they bring your company to life in the eyes of job candidates and
Calls to Action: How Many Do You Need – and What Type?
Calls to action (CTA) on your career site are key marketing tactics as you steer desired candidates toward taking the next step and converting into