Today’s job candidates are bombarded with recruiting messages as they retain the upper hand in deciding where to work next.
For employers, this means moving beyond ho-hum job offers and other run-of-the-mill tactics to catch and hold onto the most desired talent out there.
Personalize communication.
From a job seeker’s first touchpoint through onboarding and their full tenure with your company, foster personalized communication and support so they know they are heard, understood, and fully appreciated. For instance:
- Start with your career site. When a candidate first lands on your site, you learn their location based on their IP address. As you deliver relevant content, also remember what they looked at before and deliver similar jobs and contents when they leave, as a means of drawing them back for another visit. Content can also be optimized for search engines so people find your site organically.
- Personalize your interview process. Research has proven that a majority of candidates will abandon a recruitment process due to poor communication from an employer – and among the most personal communication experiences are interviews, whether they are voice, video, or in person. Take the right steps to keep candidates in the loop with frequent, meaningful communication messages.
- Work within candidates’ timelines. Within the most flexible parameters possible, let them know you are willing to move as fast or slow as they need. This goes a long way toward making them feel special and truly wanted by your organization. If delays occur, let candidates know why and reassure them that you will provide updates ASAP.
Think out of the box when it comes to recruitment events.
Events of any kind can be memorable – for both positive and negative reasons. Your recruitment events are no exception, so make sure yours resonate with leading candidates in a positive way. You may want to consider:
- Virtual reality experiences: With VR, candidates can virtually explore your work environment, interact with current team members, and get a glimpse of day-to-day life at your company.
- Interactive workshops: Give prospective hires the opportunity to collaborate with your employees and work on real-world projects. This not only attracts people who are genuinely interested in your company, but also provides them with a valuable learning experience.
- Industry expert panels: Invite industry specialists and influencers to speak at your recruitment events. This will enhance your credibility, showcase your connections, and position your organization as a thought leader within your industry.
- Social impact projects: Organize events where candidates can participate in meaningful initiatives to give back to the community. Your social commitment is an attractive feature to many of today’s job seekers and underlines your shared commitment to making a difference.
For more insight on making your candidate experiences and employer brand shine, contact Haley Marketing today. We’re proud to partner with more than 1,400 staffing and recruiting firms nationwide to make great marketing more affordable for them and deliver outstanding results. We look forward to welcoming you into our growing network.
