In today’s competitive labor market, you need a game changer – a differentiator to set you apart as you attract desired talent to your company. The choice is theirs and the ball is firmly in their court. A great way to achieve this goal as you advertise your open jobs is to put a greater emphasis on your benefit offerings. Because, more so today than ever before, that’s what matters most to the best candidates out there.
There’s no hard and fast rule as to how long a job posting should be. The driving factor is the quality of your content. Why should a great candidate pick you above all the rest? Think about the unique benefits and perks you could offer them. Then, match their wants and needs to the very best you have to put on the table.
In the wake of the pandemic, employee benefits will never be the same.
As a result of lifestyle changes brought about by the global Covid-19 pandemic, candidate and employee benefit demands have changed – an evolution that is likely to continue and never return to “the way things used to be.” The traditional 9-to-5 schedule, two weeks paid vacation, and a single cookie-cutter healthcare plan for every worker, are now viewed as old school and unacceptable.
Hopefully, you’re ahead of that curve. So as you craft your job posts, add relevant detail on benefits such as:
- Work/life balance: The entire world went remote during Covid. Granted, some employees couldn’t wait to get back to the office, but many loved working from home. Productivity didn’t suffer; in fact, for many, it improved. As did people’s morale and stress levels. So if remote or hybrid work is an option for your new hires, make this point clear.
- Tailored healthcare plans: Good medical insurance will always be a draw, but consider extending beyond the basics, including medical health coverage. As reported by the American Psychological Association, demand for this coverage has ballooned, with a major increase in the need for treatment of mental and behavioral health issues since the onset of Covid-19.
- Unlimited paid time off: Along with offering flex time, unlimited PTO gives employees the freedom to take time off when they need to, as long as it doesn’t disrupt business. It also rewards the productive use of work hours.
Also, include details on any perks unique to your company. Do you manufacture a popular product or provide a valuable service? If so, how much of a discount do employees and their loved ones get? Do you have an on-site childcare or fitness center? Can people bring their dogs to work?
As you promote your company and open positions, consider partnering with Haley Marketing for help in crafting and placing dynamic, winning job ads that will resonate with today’s top candidates. Contact us today for additional insight on this and other key tactics as you build your successful recruitment marketing strategy.
