Employer Branding and the Holidays: What Should You Do?


Employer Branding and the Holidays: What Should You Do?

How are you planning to observe the holiday season at your company? As the year winds down, it’s a great time to celebrate all you’ve achieved as a team and to show your employees your appreciation.

When it comes to your employer brand, be sure the approach you take to the holiday season is thoughtful, authentic and inclusive. This means treating each employee as an individual, paying extra attention to their wishes and beliefs, and placing added emphasis on flexibility and understanding.

Genuinely Celebrate Everyone

Be sure to respect each employee’s wishes and preferences, with an open-minded and celebratory approach to all the holidays coming up in the weeks ahead. Ensure that all observances are acknowledged and respected by giving them more than just lip service.

Get to know your team. To build a truly inclusive culture, you need to treat your team as the diverse group of individuals it is. This means getting to know each of them and having one-on-one conversations so you can understand their personal circumstances.

Celebrate all the festivals. Have an End of Year Celebration for everyone, but also think of other celebrations – Kwanzaa, Hannukah, Ramadan and Diwali, for instance- as opportunities to educate one another on different cultures as well as build your brand.

Be Flexible

A person’s beliefs have a huge impact on their lives, and having an employer that supports them is crucial to their well-being and loyalty.

Allow employees to take leave when they need it. This falls right in line with the schedule flexibility offered by the smartest employers today. Schedule the workload so everyone can be home for their own holidays.

Don’t force the fun. This time of year can be difficult for some people. As a result, they may not want to join in celebrations. Again, get to know their needs and respect what has to happen to meet them. Perhaps it’s grief counseling or increased awareness of your employee assistance program (EAP) and its offerings. Ensure that invitations are extended to everyone, but don’t pry too deeply, ask too many questions, or object to any rejections. A truly inclusive culture is one where everyone’s wishes are respected.

More Tools

Holiday campaigns and events are a great way to strengthen your culture and your brand, and make the winter season a little brighter. A few more tools you might incorporate into your plans include:

  • Short blog posts showcasing outstanding employees and thanking them for their contributions during the year. Start sharing these on social media around Thanksgiving.
  • A series of holiday-themed graphics that also recap your company values.
  • Personalized holiday emails with digital gift cards attached.

Nail your employer branding strategy year round by partnering with Haley Marketing. Our branding specialists can help you improve ROI, cut wasted spend, save time, and get the right people on board your team. Contact us today to set up a free 30-minute focus call.

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