Recruiting using a wide spectrum of social media allows you to not only find quality talent, but also truly engage and connect with the candidates you’re looking for. This applies to a broad spectrum of platforms, way beyond LinkedIn, Facebook and Twitter – not that you should disregard those well-known options.
When all is said and done, your goal is to reach desired talent wherever they are, and get them to apply for your open positions. As you move in this direction, consider adding Discord and Reddit to your toolbox of social recruitment marketing options.
The Basics
Discord is a free video, text chat and voice application with tens of millions of users. For users its chief focus is to hang out and talk with their communities and friends. Discord is used daily to talk about topics ranging from A to Z.
- As of 2021, Discord had more than 150 million monthly active users, up from 50 million in June 2020.
- Discord was originally known as a platform built for gamers. But it has grown and evolved, with opportunities for various personal and professional interest areas. It is now a group chatting platform consisting of servers, with their corresponding guidelines, topics, categories and channels. In essence, it’s a great place to connect with talent because there are so many different communities where people share their work and career options.
Reddit is also home to myriad communities, conversations and connections. It is a forum and news website where content is socially promoted and curated by site members, with the help of voting.
Launched in 200 by University of Virginia roommates Steve Huffman and Alexis Ohanian, Reddit was sold a year later to Conde Nast Publications. But the site’s functionality remains unchanged: users supply posts, upload photos and videos, and share links.
- As of last year, Reddit had 53 million daily active users and 430 million monthly users, and received more than 30 billion views per month.
Why You Should Use These Apps for Recruiting
The key common denominator between Discord and Reddit is “communities.” Finding active communities where people engage is critical to your recruitment strategy – versus seeing CVs and recommendations for candidates, but still not feeling certain they’re interested in a new job – actively or passively. Other advantages to adding these apps to your sourcing toolbox include:
- There’s no need to install anything new on your computer. You can view it all online.
- You can use servers to target specific candidate audiences.
- By becoming an active member of a community, you can genuinely engage desired talent. By posting insights and participating in discussions, you gain trust and credibility among your fellow members.
Along with your career site, job boards and distribution, and employer branding, social recruiting is one of your four pillars of successful recruitment marketing. To help ensure you get all four pillars right and keep them strong for the future of your growing business, contact Haley Marketing today. We look forward to hearing more about you and telling you more about us, starting with a free, 30-minute focus call.
