Always keep the quality of your career site and all its components on your radar. It’s one of the four pillars of effective recruitment marketing – along with employment branding, social recruiting, and your job ads and their distribution.
By incorporating your core values on your site and keeping them visible, you empower candidates to connect to your company purpose and understand what’s most important to your business and your team. The secret sauce to successful hiring is values alignment: a job seeker’s “aha moment” occurs when theirs line up with yours.
How to Showcase Your Values
You can place your values on your home page and/or give them a page of their own. But don’t just list them and provide an engaging explanation of each one – although this is a great start. Bring them to life via employee testimonials and other tactics, including compelling videos. In addition to reinforcing candidate/company values alignment, this also ensures candidates that you are indeed living the values you profess.
Values Drive Business Success
Your core values support your company’s vision and shape its culture. Every business decision you make should be aligned with them – including any related to hiring, talent management and retention.
- It’s impossible to build great teams or foster innovation unless you effectively define and share your values with all your stakeholders, including prospective hires. Your values help you create a purpose, enhance team cohesion, and foster a sense of commitment and loyalty throughout your workplace. And it all starts on your career site, which is often a candidate’s first point of contact with your company. It’s also the point at which they will quickly either engage or disengage with you as a possible employer. So, make it count.
In essence, building a strong business starts with building a company culture that reflects your core values and, as such, draws the right talent your way. Job seekers consistently cite culture as very important when choosing whether or not to apply to a company.
- In a recent survey by Business News Daily, 77 percent of respondents said they would consider a company’s culture before applying. And 89 percent of adults said it was important for employers to have a clear mission and purpose.
For additional insight on defining and communicating your company values and culture – as well as building and maintaining your career site and other recruitment marketing pillars – reach out to Haley Marketing today. Contact us to set up a free 30-minute focus call and discuss how great the future looks for you and your winning team.
