A career site blog is a unique employer branding opportunity. Sure, your open positions and most likely your benefits and perks are already listed on your site. But, a blog provides candidates with an authentic inside look at what it’s like to work for your company – and hopefully engages them to want to do just that.
So, if you don’t already have a blog, start one.
Okay, you may be thinking … but what should my company include on that blog? Here are some ideas:
A Day in the Life Of …
Help your employees write posts that take the reader through their typical day at the office. What better way to give prospects a peek into your work environment and culture, so they can see if it’s right for them?
Career Success Stories
Show potential candidates how they can advance their careers at your company by having employees tell their own success stories. (By the way, it goes without saying that compelling images and short, impactful videos work for all of these tactics.) Highlight your advancement criteria and how your corporate values align with those of desired talent.
Your blog is an excellent venue to show candidates how you value diversity and inclusion in your workplace. Be honest and genuine as you present your employees’ real-life experiences.
Has your company won any Best Employer or Best Places to Work awards recently? If so, toot your horn and proudly announce it on your blog. If not, build posts around positive reviews, media coverage, or other chatter that presents your brand in a positive light. And also showcase awards by individual team members. You will gain respect internally. It will also show future employees the success of your current team and the pride of their employer.
Interactive content can be very effective in building engagement. A short quiz, for example, is simple and fun. It’s also a perfect lead generation opportunity.
A Look at Cool Projects
Highlight unique projects, innovative technology, and other state-of-the-art initiatives that your employees are currently involved in. As you do so, bring your in-house subject matter experts into the spotlight.
Offer useful, interesting career growth tips. You don’t necessarily have to limit this content to company-specific topics. General advice also works. This approach can be especially effective when reaching out to recent grads and entry-level professionals.
An “Ask the Recruiter” Column
Whether it’s polishing up a resume, prepping for an interview, or anything else related to successful job hunting, invite people to seek your advice. Make candidates feel like you’re setting them up for success.
Your career site – and blog – are your online storefront, so open the door and invite your desired candidates in. Keep your messaging fresh and up to date, and provide a strong message and clear imagery in everything you post. To get you started, or fine tune the blog you’ve already begun, consider partnering with the recruitment experts at Haley Marketing. Read our related posts or contact us today to learn more.