There’s nothing wrong with using well-known job boards like Indeed and ZipRecruiter to post your open positions. These major players are well known as all-inclusive platforms where candidates typically start their online search for career opportunities. It would be ignorant to just not use the most popular places people are applying to jobs online.
But, just because a site is large and popular doesn’t necessarily mean it’s the only place to invest your recruitment marketing dollars. Your final strategy all boils down to your specific needs and expectations when it comes to filling a particular position.
Let’s take a look at a few additional options:
Offering diverse content to job seekers in nearly 80 countries, Talent.com (previously known as Neuvoo) has established itself in recent years as a highly viable source of employment worldwide. Utilizing Talent.com, you can not only post jobs, but also find assistance in developing personalized digital campaigns and tracking performance towards your specific recruitment goals.
Jobcase enables you to reach beyond just active candidates and gain increased attention among the millions of passive job seekers on the market. Jobcase targets potential hires according to location, experience and interests, and helps you optimize your talent search effectiveness via emails, SMS, on-site ads, push notifications and more. It also provides performance data and helpful demographics. Jobcase also features a hiring event option to target candidates for an event (virtual or in-person) you are holding.
With more than a billion monthly searches, Talroo may be a solution to tap into new talent pools and find fresh candidates. When you run a campaign on Talroo, you pay only for candidates who actually view or apply for your jobs. As an added plus, Talroo seamlessly meshes into most applicant tracking systems and works with a variety of programmatic solutions.
The technology at Nexxt uses details information provided by job seekers, as well as behavioral data, to score and match job content to users. Nexxt has proprietary software that uses programmatic advertising to promote jobs in the right places and reach the most qualified candidates. It also gives you access to a multi-channel marketing platform so you can create hiring campaigns, manage your recruitment budget, and track performance. And, you can participate in instant conversations with candidates to receive text messages and maximize reach and engagement in real time.
The bottom line is: Don’t limit yourself solely to the tried and true when it comes to effective job advertising. Instead, think outside that box and explore the additional possibilities that may just be the secret sauce you need to fill even your most challenging openings.
What’s most important – with any job advertising, make data-driven decisions! Be able to track the application source. Know the cost per apply, cost per quality application, cost per hire and more. That’s how the best data-driven decisions get made.
If you need more ideas, guidance and inspiration as you craft your next successful job ad campaign, contact the Haley Marketing Team today. We’ve been making recruitment marketing more dynamic and effective for clients – over 1,400 of them with regional, national and international reach – for more than a quarter century. Give us a shout to chat and schedule a free 30-minute marketing focus call.