In addition to LinkedIn posts, articles on this social media platform can be very useful. LinkedIn’s newsletter feature takes things a step further. Formerly known as a series, a newsletter is a set of regularly-published articles, typically about a specific topic.
- As a LinkedIn newsletter author, you can write about topics that incite your passion and members can subscribe to receive updates. Anyone can read and share your newsletter. Starting a LinkedIn newsletter means you can engage your desired audience from the moment you publish it.
How the Process Works
To create a newsletter on LinkedIn, you begin by clicking on “write an article” at the top of your homepage. From there, you will be directed to the publishing tool. Then you simply click “create a newsletter” and you’re on your way.
- By default, your connections and followers will be invited to subscribe to your newsletter and will receive a notification and an email whenever you write a new article.
- Your newsletter title will appear at the upper right corner of the page.
- You can publish an article every 24 hours. Then, you have the option to comment on it, ask your readers questions, and @mention or add #hashtags.
- You can easily edit your newsletter content. And, you can understand how well it’s doing using analytics.
When you launch your LinkedIn newsletter, you’ll be in impressive company. Among the top newsletters on the platform are:
- Gates Notes, featuring the blog of Bill Gates.
- Emotional Intelligence, by Daniel Golemani.
- Get Hired, by Andrew Seaman.
- My Weekly Thoughts, by Arianna Huffington.
The Pillars Supporting Successful Recruitment Marketing
Social recruiting using LinkedIn and other platforms is one of the Four Pillars of Recruitment Marketing identified by the Haley Marketing team of experts. Along with your career site, employment branding and job ads and distribution, these pillars are key to attracting desired candidates while lowering talent acquisition costs.
Founded in 1996, Haley Marketing has grown to become the largest social and content marketing firm serving the temporary staffing and executive recruiting industries. We would welcome the opportunity to share our insight with you as you keep all four recruitment marketing pillars strong – and the budget that supports them balanced. Contact us today to set up a free 30-minute introductory call.