
Why It’s Important to Know the Difference between Recruiting and Recruitment Marketing
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking

Job Board Advertising – A Glossary of Terms
Acronyms and jargon sound impressive, but they’re even more effective when we understand what the heck they stand for. Understanding terms common in the recruitment

Three Metrics to Determine If Your Career Site Is Working
Data is great, but only if we know what to do with it. On websites, analyzing the data can become overwhelming, which leads to not

Case Study: 131 Percent Increase in Applications for Hospital Staffing and Job Board Spend Went Down?
The Challenge: Healthcare staffing presents numerous challenges just on the clinical side. But this healthcare staffing agency in California fills open job orders on the clinical

Two Ways Programmatic Job Advertising Works for the Staffing Industry
For a couple of years, the term “programmatic job advertising” has bounced around the staffing industry. It’s becoming more popular by the year and seemingly

Case Study: 61 Percent More Applications – How Much Did We Decrease Ad Spend?
The Challenge: An industrial staffing agency in northeast Ohio expressed frustration with their budget. Applications were going down and the suggestion was to ALWAYS increase