The healthcare industry is facing a talent shortage, with ongoing burnout and turnover in critical roles making recruitment more challenging than ever. A major issue for staffing firms is receiving applications from unqualified candidates, which slows down the hiring process and impacts client satisfaction.
To attract high-quality healthcare professionals and maintain strong client relationships, staffing firms need to refine their advertising strategies, leverage automation for faster hiring, and build a strong employer brand. Here’s how:
1. Advertise on the Right Platforms
Not all job boards deliver qualified healthcare professionals. Instead of relying solely on general job sites, staffing firms should also try out healthcare-specific platforms that attract experienced candidates.
- Target niche job boards such as Health eCareers and Nurse.com to reach top-tier talent.
- Utilize LinkedIn and professional groups to connect with passive candidates in the industry.
- Leverage an ATS (Applicant Tracking System) to filter out unqualified applicants and streamline candidate selection.
Remember, track your cost in getting qualified candidates and increase your efforts wherever is providing the most ROI!
2. Implement Automation to Ensure You Don’t Lose Qualified Candidates Once They Apply
The best healthcare candidates are off the market within 10 days, meaning speed is crucial. In addition to that, many healthcare professionals do not work the traditional 9-5 hours and can be hard to get in touch with. Automated recruiting tools help staffing firms quickly engage top talent before competitors do.
- Automate candidate outreach with tools like Sense to instantly follow up with new applicants.
- Use AI-driven screening to filter top applicants and identify the best matches.
- Implement self-scheduling software to reduce friction in the hiring process and avoid losing talent due to delays.
Automation helps in so many ways. It is more crucial to use automation in healthcare versus staffing in other industries, as it reduces time-to-fill while improving candidate engagement
3. Strengthen Your Employer Brand
A strong employer brand attracts high-quality candidates and sets your organization apart in a competitive market. Transparency about company values, culture, and benefits can resonate with potential hires.
- Showcase workplace culture through employee testimonials on your website and LinkedIn.
- Engage with candidates on social media to create a compelling online presence.
- Highlight career growth opportunities and work-life balance benefits in job postings.
A study by Recruitics found that healthcare organizations with strong employer branding fill positions faster and retain employees longer.
Is Your Healthcare Staffing Strategy Optimized?
By focusing on targeted advertising, leveraging automation for efficient communication, and cultivating a compelling employer brand, healthcare staffing firms can navigate talent shortages effectively and maintain client satisfaction.
Need help refining your recruitment strategy? Contact us today to learn how we can help you attract top healthcare talent.
