Watch this 3-minute video to see what we do.
Here are a few examples:
Shifted advertising from one job board to a more efficient one.
Used programmatic to divide ad spend into recruiting regions.
Implemented job title testing for CNA roles.
First, our recruitment marketing consultants will chat with you about your recruiting goals, focusing on the types of people you need, the volume of candidates you require, and any information you currently have about the performance of your job ads.
In the first month of service, we run your ad spend through Clickcast – the software we use to manage your ad spend. During this initial benchmarking month, your team still receives applications while we are analyzing the data to determine what improvements and optimizations need to be made.
And then the fun starts!
In month two, we start to set rules. These rules govern when, where, and how your advertising dollars get invested. The software can:
The programmatic technology automates the management of your advertising spend to get more candidates applying to more of your jobs without having to spend more on advertising.
As your advertising partner, our job is to constantly determine where and how to post your jobs at the lowest possible cost for the quality and quantity of talent you need.
You will see more people applying to more of your jobs, typically at a lower cost per application.
In the first three months, 90% of our clients see a decrease in cost per application or an increase in total applications. And that’s just the beginning!
As we continue to learn more about your company, how your candidates engage with your job postings and how your jobs perform on the job boards, we are able to optimize your advertising to deliver a significantly higher return on your job advertising investment.
As your job spend management partner, we become a central point of contact to help all your branches access the candidates they need to fill their open orders.
* Our software partner is Appcast, and they sometimes do make exceptions to the $20K minimum, so if you want to try to run Clickcast on your own, reach out to them to ask!
In order to get value from programmatic software, you must be spending at least $2,000 per month on job advertising.
While you could use the software with a lower spend, there would not be enough budget to have a significant impact on your cost per candidate.
The job slots model doesn’t allow for a lot of efficiency gains. It’s challenging to set budget limits, application limits, utilize geographic expansions, and test different job titles.
With our services, we only work with CPC job board models, which is what we prefer!
We do not require long-term contracts with our programmatic job spend management services. Our services are provided on a month-to-month basis, and you can cancel for any reason with 30-days’ notice (although if you are not willing to try it for at least 3 months, we don’t recommend moving forward!).
The LAST thing our recruitment marketing team wants is for your recruiters to lose their application flow. We know it’s the lifeblood of recruiting and hiring. Our goal in the first month is to keep everything the same and then start to show improvements beginning in the second month.
All applications get delivered to the recruiter’s email address associated with the job, right to their inbox!
For companies that have the Haley Marketing Career Portal, we deliver applications to the email inbox of the recruiter AND into our myHaley dashboard.
That’s actually one of the benefits of our services. We can centralize the management of your ad spend to give you more control over how your advertising dollars are invested.
Our team will work closely with your branch offices to ensure we know your recruiting priorities, and we can adjust your spending as needed to best support your offices.
With programmatic, we are constantly testing to see how to improve the performance of your ad dollars. Here are the most common things we evaluate:
Typically, two months.
In the first month, we benchmark your ad spend to see how it is performing.
Then, in month two, we start to set rules to see how we can improve your results. In almost all cases, we start to see applications increase and cost per apply go down in month two.
Over the next several months, we will continue to test ways to improve your advertising results. We’ll conduct various tests based on your changing hiring needs and the data we gather from managing ad spend for many other staffing companies.
Of course, because the labor market is constantly changing, programmatic job advertising management never becomes “Set it and forget it.” We continually monitor market conditions and develop new strategies to help you optimize your job advertising investment.
Our fees for Programmatic Job Advertising Management vary based on your monthly ad spend.
We charge a fixed monthly fee for our services based on your total monthly spend and a variable (percentage of your spend) for software licensing.
And regardless of the amount of your ad spend, our services include:
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