Artificial intelligence (AI) has rocked virtually every aspect of the business world, including how companies recruit and retain good talent. With strategic use of AI, you can enhance your career site and ensure better matches between your job posts and the candidates you’re looking for.
Generative AI should become part of your hiring picture from the very first stages of writing job ads. It can help in numerous ways including:
Nailing Your Job Descriptions
With the right AI tools, you can enter information and get back detailed job descriptions within seconds. For example, Indeed’s AI Job Description Generator leverages your data to identify relevant skills, qualifications, education and other credentials, and job duties.
Automating Your Postings
As they recognize data patterns, AI algorithms can be used to automate your postings on popular websites. AI can scan hundreds of resumes in record time, helping to identify the best candidates for each specific role.
- Narrow the candidate field. Your more popular positions may yield hundreds of resumes. With cutting-edge screening capability, AI pinpoints keywords to determine if applicants meet your minimum requirements before you move on to scheduling interviews.
Identifying Passive Talent
Many AI tools can analyze social media profiles and other forums to identify passive job seekers who may be drawn to your openings. With both active and passive candidates, AI not only helps make contact, but helps keep communication lines open, which solidifies talent relationships and helps bolster your overall employer brand.
- Chatbots and virtual assistants can help with initial communication including pre-screening candidates. They can even conduct first-round interviews by handling basic questions and assessments. As an added benefit, they help screen candidates at scale and provide a consistent experience for all applicants. Some AI tools also offer job simulations as a further means of evaluating potential hires.
Ensuring an Equitable Hiring Process
An added benefit to AI is reducing any unintended bias that may exist when reviewing resumes and applications manually. AI can assess an entire candidate pipeline at once, rather than leaving it up to time-constrained humans to implement necessary bias-reducing steps. Improvements are continually being made to boost AI capabilities in this area.
Tracking Applications
Popular job search sites offer advanced analytics tools that can be used to track your applications and also help measure the success of each job ad campaign. This way, you can quickly identify which job descriptions are performing best, and pivot to maximize conversions as needed.
Saving Time
With the time you save utilizing AI, you can devote more staff hours to high value-added activities like long-term planning and relationship building, both among team members and with current and potential employees.
Increasing Quality of Hires
Some AI platforms have built-in functions for coming up with scores based on each candidate’s profile and criteria. This means you don’t have to worry about ranking applicants manually or missing any key information that might impact hiring decisions.
There’s a world of AI possibilities out there. To learn how to make them work best for your unique hiring needs, contact Haley Marketing today.
